Event Management Certificate Course 2016-17

What is Event Management?

Event management is the application of project management to the creation and development of festivals, events and conferences.

Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.

The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, the whole country.

The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.

As a Career

If one enjoys planning, organizing and meeting people, this could be just what they are looking for. Events managers are responsible for organizing and running all kinds of events. They would control the whole project, from planning at the start to running the event on the day.

Taking a qualification in events management may help them but it’s not essential if one can get relevant work experience.

To become an events manager, one will need to have good communication and ‘people’ skills. They need to be good at problem-solving. They also need to have lots of determination and a positive attitude.

What is an event?

It could be:

  • A trade fair
  • A charity fundraiser
  • A wedding
  • A conference
  • A sporting event
  • A concert
  • A dog show
  • A street festival
  • An awards ceremony
  • A corporate day out
  • or many other things – even a graduate recruitment fair!

What do event managers do?

It involves: Sales, marketing to potential exhibitors & customers, selecting venues, event co-ordination – liaising with caterers, contractors & stand designers, publicizing events, public relations.

The related jobs they need to perform are viz: conference organizer, public relations executive, marketing executive, hotel manager.

Skills to obtain: spoken & written communication, persuading, organizing & planning, decision making, negotiating.


  • Very competitive to enter.
  • Vacancies largely depend on the state of the economy but are increasing.
  • Organizing small scale events provides useful experience.
  • Personal contacts are important to organize the events in small scale.

Event Management Syllabus
Course Objective
Application Form

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