The course aim at providing the students with an understanding of Globalisation phenomenon of Business units and the various issues emerging from international business operations.

UNIT I :
International Business :An overview: Introdduction field of International Business, stages of Internationalisation,Approaches of International Business,Theoretical explanations of International Business Environment.Political and Cilutural Environment.International Financial Institutions.

UNIT II :
Government Influence on Trade :Rationale for Government Intervention,Forms of Trade Control , Genesis and Establishment of WTO,TRIPS & TRIMS.

UNIT III:
Regional Economic Integration and Business Opportunities :-Forms of Economic integration, Major Trading Blocks – European Union ,NAFTA,EFTA,APEC,ASEAN,SAPTA Countervailing Forces – SARC.

UNIT IV :
Global Market Entry Strategies : Different Modes of Entry,Range of strategic Alliances, Role and logic of Alliances, Entry strategy Analysis. Entry Strategy Configuration.

UNIT V:
Managing International Business :- Strategy and structure in the International organization.
International strategic Planning – formulation and implementation ,organizing International Operations – Basic Organizational structure, Organizational characteristics of MNCs,Trans cultural Communication – overall communication process, communication effectiveness, Decision Making Controlling.
Suggested Readings:
1.Donald Ball : International Business : The Challenge of Global Competition, McGraw Hill 1999
2.Richard M.Hodgets & Fred Luthans : International Management ,McGraw Hill 1997.
3.John D.Daniels & Lee H.rADEbaugh : International Business,Addision Wesely Longman,Singapore,2000.
4.Manab Adhikaray : Global Business – Management ,MacMillan 2001.
5.Kenichi Ohmae,(ed) : The evolving Global Economy