2.6 ELECTRONIC COMMERCE
UNIT - I Electronic Commerce - Framework, anatomy of E-commerce applications, E-Commerce Consumer applications, E-Commerce Organization applications.
Introduction to worldwide technology, recent extensions and trends, WWW Architecture, Web background and security, E-Commerce and WWW.
UNIT - II Internet as a Network infrastructure: Internet terminology, history, architecture and components. Internet governance, overview of Internet applications. ISP and ISPs in India.
Consumer oriented Electronic Commerce - Consumer oriented applications, Mercantile Process Model, Consumers perspective, Merchants perspective.
UNIT - III Electronic payment systems - Types of E-payment Systems, Digital Token, Credit card, Risks, Designing E-Payments. issues pertaining to authentication, security and privacy.
E-Commerce Organisational applications: An overview of organizational E-Commerce application, Intra organizational E-Commerce Application.
EDI: Electronic Data Interchange, EDI Applications in Business, EDI - Legal, Security and Privacy issues.
UNIT - IV Other E- commerce Applications - Supply Chain management (SCM), Just in time inventory (JIT).
Advertising and marketing on Internet: Information based Marketing, Advertising on Net, Market Research.
Consumer Research and Resource Discovery - Search and Resource Discovery paradigms, Information search and Retrieval, E-Commerce Catalogues or Directories, Information Filtering.
UNIT - V Corporate Digital Library - Document Library, Types of Digital Documents, Issues behind Document Infrastructure, Corporate Data Warehouses.
Policy Issues - Overview of key, Legal and policy, Issues underlying E-commerce, Issues such as Privacy, Content Selection and rating and Intellectual property rights.
Legal Framework in India for the E.commerce.
Suggested readings 1.Frontiers of Electronic Commerce,Ravi Kalakota & A>B Whinston 2. Business on the Net - Kamalesh Agarwal.
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