2.6 ELECTRONIC COMMERCE

UNIT - I
Electronic Commerce - Framework, anatomy of E-commerce applications, E-Commerce Consumer applications, E-Commerce Organization applications.

Introduction to worldwide technology, recent extensions and trends, WWW Architecture, Web background and security, E-Commerce and WWW.

UNIT - II
Internet as a Network infrastructure: Internet terminology, history, architecture and components. Internet governance, overview of Internet applications. ISP and ISPs in India.

Consumer oriented Electronic Commerce - Consumer oriented applications, Mercantile Process Model, Consumers perspective, Merchants perspective.

UNIT - III
Electronic payment systems - Types of E-payment Systems, Digital Token, Credit card, Risks, Designing E-Payments. issues pertaining to authentication, security and privacy.

E-Commerce Organisational applications: An overview of organizational E-Commerce application, Intra organizational E-Commerce Application.

EDI: Electronic Data Interchange, EDI Applications in Business, EDI - Legal, Security and Privacy issues.

UNIT - IV
Other E- commerce Applications - Supply Chain management (SCM), Just in time inventory (JIT).

Advertising and marketing on Internet: Information based Marketing, Advertising on Net, Market Research.

Consumer Research and Resource Discovery - Search and Resource Discovery paradigms, Information search and Retrieval, E-Commerce Catalogues or Directories, Information Filtering.

UNIT - V
Corporate Digital Library - Document Library, Types of Digital Documents, Issues behind Document Infrastructure, Corporate Data Warehouses.

Policy Issues - Overview of key, Legal and policy, Issues underlying E-commerce, Issues such as Privacy, Content Selection and rating and Intellectual property rights.

Legal Framework in India for the E.commerce.

Suggested readings
1.Frontiers of Electronic Commerce,Ravi Kalakota & A>B Whinston
2. Business on the Net - Kamalesh Agarwal.