1. Understanding International Marketing Environment : International Economy, Cultural and Social Forces. Political and Legal Forces.
2. Analysing International Opportunities : International markets, International buyers. International Marketing Research.
3. International Marketing and Entry Strategies : Geographic Concentration. Country Selection. Product / Market Strategies. Exporting, Licensing, local manufacturing, Joint Ventures and Strategic alliances.
4. International Product Strategies : New Product Development - Branding and Packaging. Developing Consumer Products for Global Markets. Marketing Industrial Products & Business Services.
5. International Channels : International Distribution Systems - Locating and Selecting Channel Members. International Logistics.
6. Pricing for International Markets : Company, Market and Environmental Factors affecting price. Managerial issues in International pricing. Non-cash pricing - Counter Trade.

7. International Promotion Strategies : Promotion mix and personal selling in International Marketing. Multi-country Communication Process. International Advertising.

Suggested Readings :
1. Warren J. Keegan : Global Marketing Management, 5th Ed., PHI, 1998.
2. Sak Onkvisit & John J. Shah : International Marketing : Analysis & Strategy, 3rd Ed. PHI, 1998.
3. Jeanet & Hennessey : Global Marketing, Jaico Publications
4. Philip R. Cateora : International Marketing, 9th Ed., Irwin, 1997.